Hello and welcome to the forum! I’m very encouraged to hear that you’re giving cognitive behavioral therapy for insomnia (CBT-I) a try.
To answer your questions:
It doesn’t really matter what you do during stimulus control since the primary goal is to simply get out of bed when you’re struggling with sleep so you don’t reinforce the idea that the bed is a place for struggle. A reading light isn’t going to suppress sleep — but it might be a good idea to avoid reaching for the iPhone since they can be quite distracting and stimulating. TV might be a better alternative.
You might find this video helpful: What to do during the night when you can’t sleep because of chronic insomnia.
There will always be good nights and bad nights. Ups and downs are normal. Try to remind yourself of this as you progress! What happens from night to night isn’t very important in the context of your end goal — better sleep for the rest of your life.
Another helpful video: What to do when CBT for insomnia (CBT-I) makes your sleep worse not better.
The best way to tune out the misinformation out there is not to go looking for it — ultimately, I think it’s as simple as that!
I hope this helps.
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